Many Americans will get their news from social media this election. Unfortunately, mis- and disinformation love social media. In this roundup, we highlight tips and resources to help social media editors cut through the noise.

Establish a plan

• First, read Joy Mayer’s article in Poynter for its comprehensive approach to social media.
• Next, create a list of questions you predict readers will have and draft some responses.
• Then, identify your newsroom’s area of expertise and stick to it. If you know local news well, cover local news. Now is not the time to switch lanes.
• After that, make sure you have a plan to monitor your comments section.
  • Bear in mind that readers may comment on your piece in response to other pieces in their newsfeeds.
  • Be prepared to respond to any misinformation with facts.
  • Ensure that your staff this part of the newsroom appropriately.
• Finally, make sure you know how to use a sensitive language.

Gather your resources

• Various outlets put together guides for journalists covering the election. Here are some of our favorites:
  • PEN America’s Reporter Guide
  • SPJ’s Journalist Toolbox
• Brush up on how to tackle misinformation
  • First, watch this webinar
  • Then, consult these resources
  • Finally, familiarize yourself with this tool to analyze Twitter accounts and spot bots!

Prep Your Audience

• The best thing you can do is set expectations early and reinforce reliable information often.
• Make sure you’re putting your audience first.
• Then, encourage readers to take control over their own social feeds. This Washington Post article helps readers understand how to navigate social media.
• Lastly, encourage readers to take breaks and consult primary sources rather than tweets!

Next Steps:

• Connect with a trusted expert. They’ll be invaluable in countering misinformation!
• Join the Election SOS Switchboard to connect with other journalists.