Election SOS Report

Newsroom lessons in engagement and trust-building from the 2020 elections

Between May and September, 148 journalists from 89 newsrooms participated in the month-long Election SOS training programs to design strategies for public-centered, engaged, trust-building elections coverage. 

In February 2021, we conducted diagnostic listening interviews with 21 of those cohort participants to learn about their goals and challenges, and identify key lessons for the future. Their responses are the basis for this report. The journalists quoted in these pages come from a variety of newsrooms, including hyperlocal sites to national publications, print, broadcast, and digital. 

The goal of the report is to help anyone seeking to improve their engagement and trust-building efforts, and the lessons from these newsrooms’ experiments can be applied to any coverage, not just politics. To download this free report, please fill out the brief form below.

Election SOS Lessons Learned Report


Election SOS is managed by the consultancy Hearken with the support of Trusting News, is fiscally sponsored by the American Press Institute, and is principally funded by Democracy Fund and the Trusted Elections Fund Project.