Election SOS Report

Newsroom lessons in engagement and trust-building from the 2020 elections

The Election SOS report offers insights and lessons on trust-building and engagement from 18 national and local newsrooms, including WBEZ, USA TODAY, The Fulcrum, New Mexico PBS, KXLY, Graham Media Group, and more.

This report is meant for anyone seeking to improve their coverage and wants to build on the foundation these newsrooms created. The lessons can be applied to any coverage, not just politics. It is broken down into four sections:

  • Goals 
  • Challenges
  • Successes
  • Moving Forward
  • BONUS: Exercises for public-centered and engaged coverage

Election SOS Lessons Learned Report


Election SOS is managed by the consultancy Hearken with the support of Trusting News, is fiscally sponsored by the American Press Institute, and is principally funded by Democracy Fund and the Trusted Elections Fund Project.