A February 2020 Knight Foundation study examines the relationship between media habits and voter participation.

Three Key Takeaways

1. Non-voters who rely on partisan-leaning news are more likely to vote than those who consume news from centrist media outlets.
2. Hearing news through friends are family via social media and word of mouth is associated with being less likely to vote in the future, as well as more skepticism about voting overall.
3. Non-voters who list news as their primary media are more likely to vote in 2020.

“Non-voters who turn to partisan-leaning news outlets, particularly conservative ones, are more likely than those who rely on centrist media outlets to say they’ll cast a ballot in November.” #ElectionSOShttps://t.co/5kRJ9RYmt5

— Hearken (@wearehearken) September 11, 2020

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