Co-Director, Wesleyen Media Project, Wesleyen University
Erika Fowler’s research centers on questions of communication, political discourse and citizen learning in elections and in the health policy context. In particular, she analyzes the factors that shape media messages in both advertisements and in news coverage and what the influence of such messages are on public opinion, knowledge and ultimately behavior.
Fowler also co-directs the Wesleyan Media Project, which tracks all political advertising aired on broadcast television in real-time during elections, and her work with the Project has been cited extensively in national media. She also serves on ABC’s Election Night Decision Desk.
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- Voter Behavior