As Facebook is likely to soon lift their ban on digital political ads, there’s an opportunity for newsrooms to find stories in these ads, even if they’re not covering the upcoming runoff for U.S. Senate in Georgia.

NYU’s Ad Observatory allows you to do just that. Here’s a primer on how it works:

Next Steps:

• Download the infographic
• Watch the “Campaign Finance Follow-Ups: Following the Money Beyond Nov. 3” webinar
• Still need a story? Check out our Pitch database
• Find a source in our Trusted Elections Expert Network